How Women-owned Businesses Transform in the Digital Era

New report by KAS, Woomentum and LKYSPP examines the opportunities and challenges women-owned businesses in Singapore, South Korea and Vietnam face when digitising their businesses.

On 14 December, Konrad Adenauer Stiftung (KAS), Woomentum and Lee Kuan Yew School of Public Policy (LKYSPP) released the second edition of “The Path to Success: How Women-owned Businesses Transform in the Era of Digitalisation”. 

The report highlights the challenges women-owned small-and-medium enterprises (WSMEs) face when digitising their businesses. It studies how the adoption of digital tools can narrow the gender gap in business, across four pillars: access to financing; access to mentoring, networking, and skills; business processes and management; and crisis management as a result of COVID-19. 

It covers Vietnam, Singapore and South Korea, complementing its first edition which included Cambodia, Indonesia, Malaysia and Myanmar.

Similar to TFGI’s report on the Platform Economy in Southeast Asia, the report examines the outcomes of rapid digitalisation on WSMEs across the 4 pillars, and how WSMEs can continue to thrive in the digital economy with support from the public sector.   

 It additionally provides a unique lens to digital inclusion in the region, sharing gender-based benefits and challenges female entrepreneurs face. For example, virtual events may seem like a damper to some due to a lack of in-person interactions, but it’s actually a boon for women entrepreneurs who have to juggle both  family and work commitments at the same time. 

Both reports provide policy recommendations and frameworks to foster a digitally inclusive economy, focusing on a multi-stakeholder approach that encompasses the different users of technology in Southeast Asia. This includes enhanced public awareness on government schemes, business training and skills development for employees and the development of regulatory sandboxes across the region.

At the Tech For Good Institute, we welcome the opportunity to work together with partners and all stakeholders, so that Southeast Asia may realise the full potential of this digital age.

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Dr Ming Tan

Founding Executive Director

Dr Ming Tan is founding Executive Director for the Tech for Good Institute. She is concurrently a Senior Fellow at the Centre for Governance and Sustainability at the National University of Singapore. Her research interests lie at the intersection of technology, business and society, including sustainability and innovation.


Ming was previously Managing Director of IPOS International, part of the Intellectual Property Office of Singapore, which supports Singapore’s future growth as a global innovation hub for intellectual property creation, commercialisation and management.


Prior to joining the public sector, she was Head of Stewardship of the COMO Group, a Singaporean portfolio of lifestyle companies operating in 14 countries worldwide. Her portfolio covered sustainability, brand and data privacy. She was concurrently the founding Executive Director of COMO Foundation, the private philanthropy of the owner of the COMO Group.


As a company director, she lends brand and strategic guidance to SuperNature Pte Ltd, COMO Hotels and Resorts (Asia) Pte Ltd, COMO Club Pte Ltd, and Mogems Pte Ltd. In the not-for-profit space, Ming is an Advisor to Singapore Totalisator Board and serves on the boards of Esplanade–Theatres on the Bay, Singapore’s national performing arts centre, St. Joseph’s Institution International and COMO Foundation.


As part of her commitment to holistic education and the arts, she also sits on the Advisory Panel of the Centre for the Arts of the National University of Singapore.


Ming was educated in Singapore, the United States, and England. She obtained her bachelor’s and master’s degrees from Stanford University and her doctorate from Oxford.