In this Brownbag session, Dr. Eylla Laire M. Gutierrez, Executive Director of the Dr. Andrew L. Tan Center for Tourism at the Asian Institute of Management, and Ray Justin A. Villanueva, Program and Research Associate, will present their research from the recently published paper, “Adapting to the Digital Shift: A Strategic Tourism Workforce Development Framework.” The study examines digitalisation’s role in shaping tourism workforce development, traces its integration into the industry, and maps stakeholder perspectives across sectors.
Key highlights include:
- Timeline of Tourism Digitalisation
- Stakeholder Perceptions of Digitalisation
- Framework for Tourism Development and Digitalisation
The session will also discuss how digitalisation—seen by some as a threat and by others as an opportunity—is now essential in tourism. It will present a practical framework showing how digital tools can help improve workforce skills, support industry growth, and guide strategies for effective workforce development.
Details:
- Date: 24 September 2025
- Time: 09:30 AM – 11:00 AM (GMT+7) / 10:30 AM – 12:00 PM (GMT +8)
- Registration link here
Note: Please register before 23 September 2025.
About the speaker:
Dr. Eylla Laire M. Gutierrez, Ph.D
Dr. Eylla Laire M. Gutierrez is the OIC – Executive Director at the Dr. Andrew L. Tan Center for Tourism of the Asian Institute of Management and a fellow of the Ryoichi Sasakawa Young Leaders Fellowship (SYLFF) in Japan. She previously served as Gender and Sustainable Tourism Consultant at the Philippine Center for Environmental Protection and Sustainable Development, Inc. (PCEPSDI), and has collaborated on research projects with the University of Auckland, Konrad Adenauer Stiftung, the Department of Tourism, and the Philippine APEC Study Center Network.
Ray Justin A. Villanueva
Ray Justin A. Villanueva is the Program and Research Associate at the Dr. Andrew L. Tan Center for Tourism of the Asian Institute of Management. He graduated summa cum laude with a Bachelor of Science in Economics and an informal minor in Tourism Management from the University of the Philippines Diliman, where he served as College Valedictorian. He is currently pursuing a master’s degree in Development Studies at De La Salle University.
About TFGI Brownbags:
To foster knowledge-sharing, discussion, and collaboration in understanding the digital economy, the TFGI Brownbag Session offers a platform for exploring research, gathering feedback, and engaging diverse perspectives.
Interested to partner with us on this? Write to us at @info@techforgoodinstitute.org.
