How Women-owned Businesses Transform in the Digital Era

New report by KAS, Woomentum and LKYSPP examines the opportunities and challenges women-owned businesses in Singapore, South Korea and Vietnam face when digitising their businesses.

On 14 December, Konrad Adenauer Stiftung (KAS), Woomentum and Lee Kuan Yew School of Public Policy (LKYSPP) released the second edition of “The Path to Success: How Women-owned Businesses Transform in the Era of Digitalisation”. 

The report highlights the challenges women-owned small-and-medium enterprises (WSMEs) face when digitising their businesses. It studies how the adoption of digital tools can narrow the gender gap in business, across four pillars: access to financing; access to mentoring, networking, and skills; business processes and management; and crisis management as a result of COVID-19. 

It covers Vietnam, Singapore and South Korea, complementing its first edition which included Cambodia, Indonesia, Malaysia and Myanmar.

Similar to TFGI’s report on the Platform Economy in Southeast Asia, the report examines the outcomes of rapid digitalisation on WSMEs across the 4 pillars, and how WSMEs can continue to thrive in the digital economy with support from the public sector.   

 It additionally provides a unique lens to digital inclusion in the region, sharing gender-based benefits and challenges female entrepreneurs face. For example, virtual events may seem like a damper to some due to a lack of in-person interactions, but it’s actually a boon for women entrepreneurs who have to juggle both  family and work commitments at the same time. 

Both reports provide policy recommendations and frameworks to foster a digitally inclusive economy, focusing on a multi-stakeholder approach that encompasses the different users of technology in Southeast Asia. This includes enhanced public awareness on government schemes, business training and skills development for employees and the development of regulatory sandboxes across the region.

At the Tech For Good Institute, we welcome the opportunity to work together with partners and all stakeholders, so that Southeast Asia may realise the full potential of this digital age.

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Mouna Aouri

Programme Fellow

Mouna Aouri is an Institute Fellow at the Tech For Good Institute. As a social entrepreneur, impact investor, and engineer, her experience spans over two decades in the MENA region, South East Asia, and Japan. She is founder of Woomentum, a Singapore-based platform dedicated to supporting women entrepreneurs in APAC through skill development and access to growth capital through strategic collaborations with corporate entities, investors and government partners.

Dr Ming Tan

Senior Fellow & Founding Executive Director

Dr Ming Tan is Senior Fellow at the Tech for Good Institute; where she served as founding Executive Director of the non-profit focused on research and policy at the intersection of technology, society and the economy in Southeast Asia. She is concurrently a Senior Fellow at and the Centre for Governance and Sustainability at the National University of Singapore and Advisor to the Founder of the COMO Group, a Singaporean portfolio of lifestyle companies operating in 15 countries worldwide. Ming was previously Managing Director of IPOS International, part of the Intellectual Property Office of Singapore. Prior to joining the public sector, she was Head of Stewardship of the COMO Group.


Ming also serves on the boards of several private companies, Singapore’s National Volunteer and Philanthropy Centre, Singapore Network Information Centre (SGNIC), and on the Digital and Technology Advisory Panel for Esplanade–Theatres on the Bay, Singapore’s national performing arts centre. Her current portfolio spans philanthropy, social impact, sustainability and innovation.